Key Premises Build worldwide leadership in a class of product functionality (e.g, microprocessor controls) that can apply to multiple products Build a maximum of five or six of these “core competencies” Protect core competencies when making key strategic decisions: resource allocation alliances o...
资料简介: Main Issues In general, corporate strategy becomes relevant and/or salient in a multibusiness company. Illustration of single business vs. multiple businesses, i.e. business value chain and portfolio planning Corporate strategies Vertical integration vs. outsourcing/vertical cooperation ...