General Rules Begin Early Follow RFP Instructions Highly Thematic Clear, Expository Writing Explicit Messages Active Voice, First or Third Person, Present Tense, Positive/Confident (but not arrogant) Tone Avoid Adverbs and Overblown Writing Utilize Summary Graphics Objectives Get the Reader’s Atte...
The Big Picture “The obvious is obvious… only after it’s obvious” What Makes a Good Proposal? Is directed to the right audience Offers a low-risk, well-substantiated solution to a real (not always stated) need Is easy to understand Shows (not claims) competence Offers distinct benefits over oth...
What are Proposal Graphics? They’re worth 1,000 words when used properly and effectively Great for page constraints They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primarily on graphics What Graphics Represent Architectures (1-3) ...