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奥美广告_newHKBWEEK.zip
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  • 文件大小: 2.64MB
  • 文件格式: DOC
  • 软件更新: 2006-12-15 21:56:49
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文件内容简介:
Good morning/afternoon. What I am going to talk about today is the covergence of consumer and financial brands . . . a Silicon Valley perspective on branding, and how we believe the Internet revolution brought about a revolution in the worlds financial markets, which has forever changed how marketers develop and evolve brands.For about two years, the financial dimension of brands has pushed its way to the front. Today the consumer dimension is fighting back, and both are intertwined.
By way of background, Alexander Ogilvy is one of the leading PR firms focused on so-called New Economy technology businesses, and for about two years now, have been a part of Ogilvy PR Worldwide.
I myself run our operations in the Western US, including San Francisco and Silicon Valley.

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