226e.Net，企业信息化人员的学习与交流平台!　欢迎您：[ ]
  您的位置: 首页 >> 下载首页 >> 战略管理 >> 战略经营 >>        RSS订阅当前栏目
xx有限公司的战略报告
  • 文件类别: 国内资料/共享版/战略经营
  • 文件大小: 76KB
  • 文件格式: DOC
  • 软件更新: 2006-12-11 4:48:16
  • 下载次数: 次
  • 软件评级:
  • 会员级别: 普通用户
  • 软件编辑:
  • 软件演示:
文件内容简介:
关键词 WTO 盐城日升纺织有限公司 发展战略
Abstract

On Nov.12, 2oo1, China finally enter formally World Trade Organization (WTO) through arduous negotiations for 16 years. This marked that the reformation that our county took socialist market economy as a goal mode came into wholly a new history stage. That China economic construction starts to melt into the process of the whole globe, influences greatly on all Chinese industries and enterprises.
Yancheng Risheng Textile Co. Ltd. that has been reformed in the system experienced three history stages, i.e., the business-creating period, the hard-running period and the system-changing period. In the background of entering WTO, there are many better developing chances and definite challenges. For the external environment around the company, Chinese GDP increases by more than 7 %. Although the production increases steadily, the average person income increase steadily, and the fiber consume amount per person increases also. Hence, the textile industry has a new developing space about 5%-6% per year. The planned matching amounts of all textiles are eliminated. The custom- taxes are adjusted down, so the exports of all the textiles increase. The governments stipulate the preferential policies on taxes and farmland, and carry out the reformation on the system of the cotton-business and the system of the cotton foreign trade. At the same time, many potential dangers are faced by the company, e.g., the trade protectionism in the western developed countries is upwards. And the textile industries in Indian and Pakistan etc. develop upwards. The challenges in new textile technology and information technology occur. A number of textile enterprises carry out the enlargement of production capacity through technical improvement. And new textiles enterprises increase. The competition behaves a threatening tendency. Threatening on qualities, designs and systems etc. appears. The custom’s abilities on discussing the prices strengthen. For the internal environment around the company, in comparison with principal competing partners, Yancheng Risheng Textiles Co. Ltd. has a whole organization and appropriate matching equipment and construction, the ripe production system, the completed business net, a steady custom group. And the company has its management experience for more than ten years, owns a group of the backbone of the managing and technical contingents and skill operating workers. On the responsibility-management, the company has a good base, and many channels of material supplies. But the company has several weak points. For example, the share-right structure is not suitable, the legal person-managing structure is not completed. The internal stimulus is not made sufficiently, a few workers are backwards on the view. The result-efficiency management will be completed. The kernel culture has not yet formed. The labor force resource development and management are not sufficient, the scale of the production is small, the equipment is little backwards, the quality is common, and the cost is high. The worker using level per output of the company is worse, the design is single, and the mode of production is little backwards. Summarizing the external and internal environment around the company, I propose that Yancheng Risheng Textile Co. Ltd. should run the road of unifying development within years in the future, and use the competing strategy of lower cost. On concrete skills, the company should adjust the share-right structure, establish the whole regular legal person-managing structure, and the complete better internal stimulus and restriction mechanism, and strengthen the development and management of labor-force resource. The company should strengthen productive management, and insist on continuous technical improvement and the strategy of quality-leader, and adjust the business-strategy, reform the business system. Only in such a way, the company can strength the competitive advance potential, ram the base of the life, raise the kernel competitive force in order to guarantee the continuous healthily development of the enterprise.
The introduction in the thesis states the significance of the research on the subject, and the main content structure of the thesis and the methods for the research. The chapter 1 describes the history reformation about the company. The chapter 2 analyzes the external environment of the company. The chapter 3 dissects the internal environment of the company. The chapter 4 makes the decisions of strategies according to the external and internal environment. The chapter 5 makes the corresponding skill arrangement. The end of the thesis makes a summarization.

Key Words WTO Yancheng Risheng Textiles Co. Ltd. the Strategies of the
Developments

目 录

导　　论………………………………………………………………………………1

第一章　盐城日升纺织有限公司的历史沿革 ………………………………………6
　　第一节　公司的创业期…………………………………………………………6
　　第二节　公司的艰难远营期……………………………………………………9
　　第三节　公司的改制转型期……………………………………………………11

第二章　盐城日升纺织有限公司外部环境分析……………………………………14
　　第一节　宏观环境分析…………………………………………………………14
　　第二节　行业环境分析…………………………………………………………20
　　第三节　市场结构分析………………………………………………………33

第三章　盐城日升纺织有限公司内部环境分析……………………………………38
　　第一节　公司的股权结构与法人治理结构…………………………………38
　　第二节　公司的组织结构……………………………………………………40
第三节　公司的内部激励、绩效管理与企业文化……………………………42
第四节　公司的职能管理………………………………………………………44

第四章　盐城日升纺织有限公司的战略决策………………………………………49
　　第一节　SWOT矩阵的含义……………………………………………………49
　　第二节　公司战略匹配……………………………………………………50
第三节　公司的总体发展战略及目标…………………………………………51
第四节　公司的竞争战略………………………………………………………52

第五章　盐城日升纺织有限公司的战术安排………………………………………55

结 束 语………………………………………………………………………………59参考文献………………………………………………………………………………61后　　记………………………………………………………………………………62

下载地址  
会员资料，请登陆后下载。您的状态：[ ]
相关软件
相关文章
注意事项：
  • 如果您发现该文件不能下载,请通知管理员;
  • 为了保证您快速的下载,推荐使用迅雷或FlashGet等专业工具下载;
  • 为确保所下软件能正常使用,请使用WinRAR v3.0或以上版本解压本站软件;
  • 本站部分文件包源于网络搜集,若无意中侵犯到您的权利,敬请来信联系我们;
  • 如果下载回来的部分压缩包需要解压密码的话,解压密码就是: www.226e.Net
站内搜索   
 
下载排行　TOP20
推荐下载　TOP20