226e.Net，企业信息化人员的学习与交流平台!　欢迎您：[ ]
  您的位置: 首页 >> 下载首页 >> 战略管理 >> 战略经营 >>        RSS订阅当前栏目
Ericsson_assessment_v1
  • 文件类别: 国内资料/共享版/战略经营
  • 文件大小: 118KB
  • 文件格式: DOC
  • 软件更新: 2006-12-11 5:44:33
  • 下载次数: 次
  • 软件评级:
  • 会员级别: 普通用户
  • 软件编辑:
  • 软件演示:
文件内容简介:
Mobile Handset Competitor Analysis: Ericsson
SAMSUNG ELECTRONICS CHINA (SEC China)
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
KEY ISSUES TO PROBE - ERICSSON
BACKGROUND INFORMATION
ERICSSON IS A TECHNOLOGY LEADER IN MOBILE COMMUNICATION AND A MARKET LEADER IN MOBILE INFRASTRUCTURE
STRATEGY
ERICSSON AIMS TO SECURE ITS LEADERSHIP POSITION IN NETWORK EQUIPMENT AND MAY BECOME A NICHE PLAYER IN MOBILE HANDSET
ERICSSON’s MARKET SHARE IS DECREASING OVER THE PAST FEW YEARS
ERICSSON IS NOW NUMBER FOUR IN SALES VOLUME AND NUMBER FIVE IN REVENUE IN THE MOBILE HANDSET MARKET
PRODUCT/MARKET
KEY MESSAGES - PRODUCT/MARKET
ERICSSON OFFERS TOTAL SOLUTIONS IN MOBILE COMMUNICATION WITH MORE EMPHASIS ON MOBILE INFRASTRUCTURE
ERICSSON MAINTAINS FOOTHOLD IN THE LOW END MARKET
ERICSSON MATCHES SIEMENS IN THE 1st TIER CITY MARKET
ERICSSON IS RELATIVELY STRONG IN NORTH AND EAST
VALUE CHAIN STRATEGY
KEY MESSAGES - VALUE CHAIN STRATEGY
ERICSSON PRESENTS "ONE FACE" TO CUSTOMERS BY CENTRALIZING CORE PRODUCT SALES THROUGH ITS OWN SALES FORCE
ERICSSON IS STRONG AT TECHNOLOGY AND MARKETING, BUT RELATIVELY WEAK AT MANUFACTURING AND SERVICE IN MOBILE HANDSET
ERICSSON DISTRIBUTES THROUGH FIVE FIRST-TIER RESELLERS
ORGANIZATION AND OWNERSHIP
KEY MESSAGES - ORGANIZATION AND OWNERSHIP
ERICSSON CHINA HAS CENTRALIZED MANY COMMON FUNCTIONS FROM JVs
ERICSSON HAS 10 JVs AND 4 WOFEs IN CHINA, AMONG WHICH 2 JVs ARE DEVOTED TO MOBILE HANDSETS
ERICSSON USES JV PARTNERS TO ENTER THE MARKET AND ITS OWN SALES FORCE TO SELL CORE PRODUCTS
FINANCIAL PERFORMANCE
KEY MESSAGES - FINANCIAL PERFORMANCE
ERICSSON SAW NEGATIVE PROFIT FOR ITS MOBILE HANDSETS IN 2000

下载地址  
会员资料，请登陆后下载。您的状态：[ ]
相关软件
相关文章
注意事项：
  • 如果您发现该文件不能下载,请通知管理员;
  • 为了保证您快速的下载,推荐使用迅雷或FlashGet等专业工具下载;
  • 为确保所下软件能正常使用,请使用WinRAR v3.0或以上版本解压本站软件;
  • 本站部分文件包源于网络搜集,若无意中侵犯到您的权利,敬请来信联系我们;
  • 如果下载回来的部分压缩包需要解压密码的话,解压密码就是: www.226e.Net
站内搜索   
 
下载排行　TOP20
推荐下载　TOP20