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strategicmanagementchap-1
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战略管理：strategic management chap-1 Chapter I Strategic Management and Strategic Competitiveness Chapter 2 The External Environment Opportunities, Threats, Industry Competition and Competitor Analysis Chapter 3 The internal Environment: Resources, Capabilities and Core Competencies Chapter 4 Business-Level Strategy Chapter 5 Competitive Dynamics Chapter 6 Corporate Level Strategy Chapter 7 Acquisitions and Restructuring Chapter 8 International Strategy Chapter 9 Cooperative Strategies Chapter 10 Corporate Governance Chapter 11 Organizational Structure and Control Chapter 12 Strategic Leadership Chapter 13 Corporate Entrepreneurship and innovation Learning Objectives: 1. Understand the l. Define strategic competitiveness, competitive advantage and above-average returns. 2. Discuss the challenge of strategic management. 3. Describe the new competitive landscape and how it is being shaped by global and technological changes. 4. Use the industrial organization (I/O) model to explain bow firms can earn above-average returns. 5. Use the resources based model to explain how firms can earn above average-returns. 6. Describe strategic intent and strategic mission and discuss their value to the strategic management process. 7. Define stakeholders and describe the three primary stakeholder groups' ability to influence organizations. 8. Describe the work of strategists. 9. Explain the strategic management process、、、、、、、、、、、、
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