1 Table of Contents 1. The Route from Concept to Company 1.1. Success factors 1.2. Stages of development 2. The Business Idea 2.1. Developing a business idea 2.2. Elements of a promising business idea 2.3. Protecting your business idea 2.4. Presenting your idea to investors 3. The Business Plan 3.1. Advantages of a business plan 3.2. Characteristics of a successful business plan 3.3. The investor’s point of view 3.4. Tips on preparing a professional business 4. Structure and Key Elements of a Business Plan 4.1. Executive summary 4.2. Product or service 4.3. Management team 4.4. Market and competition 4.5. Marketing and sales 4.6. Business system and organization 4.7. Implementation schedule 4.8. Opportunities and risks 4.9. Financial planning and financing
2 Exhibit 2 KEY FACTORS FOR SUCCESS OF INNOVATIVE START-UPS Ideas . Degree of innovation . Scope . Patent Capital ......